Seeing babies in professional brand campaigns like Ralph Lauren or Baby Gap sparks the dream—what if your baby could model too?
To get your baby into modeling for Ralph Lauren or similar brands, you need to work with a licensed baby modeling agency, build a strong photo portfolio, and stay alert to casting calls from trusted sources.
Let’s break down the path to baby modeling—from applications to pay expectations and brand-specific requirements.
How Can My Baby Become a Gap Model?
Gap and its baby line are known for casting real kids with charm and style. But how do they choose baby models?
Your baby can become a Gap model by applying through open casting calls or by signing with a modeling agency that works with Gap Kids or Baby Gap. The brand often hosts contests or works with agencies for in-store and online campaigns.
Steps to get started:
| Step | What to Do |
|---|---|
| Research local baby agencies | Look for those working with fashion retailers |
| Prepare high-quality photos | Natural light, clear face, minimal background |
| Sign with an agency | Submit online or attend an open call |
| Follow Gap Casting Calls | Check Baby Gap’s social media or modelsearch pages |
What Gap looks for:
- Expressive faces
- Unique smiles or features
- Ability to stay calm and focused
- Parental cooperation and scheduling flexibility
Note: Gap Model Search events sometimes run on social media, where parents submit photos for a chance to be featured.
How Much Do Ralph Lauren Models Get Paid?
Once booked, what kind of compensation can you expect from a brand like Ralph Lauren?
Ralph Lauren models—especially babies and children—can earn anywhere from $200 to $1,200 per day depending on usage rights, location, and shoot type. More prestigious campaigns or recurring bookings can earn even more.
Example of standard rates:
| Type of Shoot | Average Pay (USD) |
|---|---|
| E-commerce catalog | $200–$500 per session |
| Print campaign | $500–$1,200 depending on exposure |
| National TV ad | $1,000+ + residuals |
| Runway event (rare) | $150–$400 |
Factors that affect payment:
- Usage rights (how long and where the image is used)
- Print vs digital vs television
- Union vs non-union jobs (SAG-AFTRA)
- Child’s experience and agency representation
A trusted modeling agency will negotiate fair contracts and ensure payment schedules.
How Much Do Babies Get Paid for Modeling?
Baby modeling pay varies depending on brand, agency, and job type—but is it really worth the time?
Most babies earn $100–$500 per modeling job, with premium brands paying $1,000 or more. The exact amount depends on the agency’s commission and the project scale.
Payment breakdown:
| Category | Earnings Estimate per Shoot |
|---|---|
| Local baby boutiques | $50–$150 |
| Mid-level fashion brand | $200–$500 |
| High-end brand (Ralph Lauren, Burberry) | $500–$1,200 |
| Magazines or ads | $300–$700 |
Other considerations:
- Agencies typically take 15–20% commission
- Payment may be delayed by 30–90 days
- Some jobs offer store credit or clothing instead of cash
While few babies earn long-term income, baby modeling is often seen as a fun experience—and sometimes a stepping stone to child modeling careers.
How to Get Your Child to Model for Brands?
Whether it’s Ralph Lauren, Carter’s, or boutique labels—how do you break into the world of brand modeling?
To get your child to model for brands, start with a modeling agency that works with baby or kids clients. Build a photo portfolio, submit to castings, and be prepared for flexible scheduling, travel, and audition calls.
Step-by-step process:
| Step | Action |
|---|---|
| Choose the right agency | Check client lists and reviews |
| Submit recent photos | No makeup, natural light, current appearance |
| Attend interviews | Virtual or in-person casting assessments |
| Respond to call-backs | Be flexible with time and travel for shoots |
| Keep photos updated | Babies grow fast—refresh every 2–3 months |
Tips for success:
- Keep sessions fun and low-pressure
- Pack snacks, toys, and comfort items for shoots
- Follow safety and legal guidelines for child modeling
- Don’t pay upfront for modeling “packages”—real agencies earn through bookings
Some popular baby modeling agencies include:
- Zuri Model and Talent (NYC/LA)
- Baby Model UK
- Future Faces NYC
- Generation Model Management
At the end of the day, brands want happy, expressive, and photogenic babies—not professional actors.
Conclusion
If you want your baby to model for Ralph Lauren or similar brands, the key is to work with a reputable agency, build a strong portfolio, and stay alert for casting opportunities. While baby modeling may not lead to stardom, it can be a fun, rewarding, and photo-filled journey for both you and your child.
